Hypertrade is a retail intelligence company headquartered in Southeast Asia, built by retail practitioners with experience across 15 markets. The company builds systems that help commercial teams make better decisions, faster, with better data, and with financial accountability attached to every action.
Hypertrade's thesis is that the retail operating model needed to be rebuilt rather than optimised. The world's most data-rich retailers were still making major commercial decisions in spreadsheets and weekly meetings, not because of a lack of capability but because the systems built to support commercial teams were observation systems that described the past rather than prescribing the future. Ariane RDS is Hypertrade's answer: a decision engine rather than a dashboard, grounded in a causal Retail Knowledge Map, powered by a large language model, and designed to produce a structured queue of commercial decisions with financial value attached to every card.
Hypertrade is headquartered in Southeast Asia and built for the complexity of retail in high-SKU, high-volume, multi-format markets across Southeast Asia, the Middle East, and beyond, rather than as a Western retail tool retrofitted for emerging markets. The company is backed by Future Fields, a Singapore-based group developing and operating consumer businesses across Southeast Asia.