The Ariane Platform is Hypertrade's commercial intelligence platform for retailers, built around a single decision engine, Ariane RDS, rather than a collection of disconnected tools. Purpose-built capabilities feed data into the engine, support its recommendations, and execute what it decides.
The platform works across four stages. In Sense, sales, pricing, stock, supplier, and promotion data are unified into a causal Retail Knowledge Map, powering forecasting and dashboards. In Decide, the Ariane RDS engine surfaces what matters, builds decision cards, and routes them to the right team. In Execute, approved decisions become briefs, planogram updates, supplier notes, and CRM campaigns spanning assortment, next-best-offer, and CRM. In Learn, outcomes feed back into the models so each decision improves the next recommendation.
Supporting capabilities include a report builder with 250+ KPIs, a next-best-offer engine that builds personalised promotion recommendations from basket data, shopper segments, and price elasticity, and CRM campaign management that automatically generates audience segments and campaign briefs once a promotion is approved.
Across categories, customers using the Ariane Platform see an average sales increase of 2.5 to 4.5 percent and average margin recovery of 0.3 to 0.6 percent per category.