In today’s competitive retail landscape, customer experience is no longer a nice-to-have, it’s a necessity. A recent research by Statista (APAC Importance of Personalized Customer Experience by Country) say that le likelihood of quitting a Brand due to a poor customer experience vary between 51%…
In today’s dynamic market landscape, consumer loyalty is a precious commodity. Faced with an abundance of choices and ever-evolving preferences, customers are increasingly prone to “brand switching”, presentings a significant challenge for businesses, resulting in lost revenue, hindered growth, and increased marketing costs. However, brands…
Constant customer behaviors changes can make it quite challenging for marketers to constantly adapt their commercial offering. Still, thanks to technology and solutions like Ulys CRM Automated Campaigns, Identifying, understanding and acting automatically upon these changes in each customer’s purchasing behavior is crucial for businesses…
In an increasingly competitive modern retail landscape, Retailers and Manufacturers are actively seeking ways to gain an edge by comprehending shoppers’ behaviors and the reasoning behind their choices. Among the myriad of tools and strategies available for acquiring such valuable insights, shopper’s basket analysis stands…
Customer relationship management (CRM) is a strategic approach to managing customer interactions and data throughout the customer lifecycle. It involves using technology to organize, automate, and synchronize business processes, including marketing, sales, and customer service. CRM can help retailers to better understand and meet the…
Retail CRM (Customer Relationship Management) is a technology that retailers use to understand, segment, and engage Customers throughout their lifecycle, with the goal of growing Loyalty, ultimately leading to increased sales and customer retention. Retail CRM systems typically include a suite of tools to help…
From an increase of customers acquisition costs over 60% in the last five years (source: Digital Information World) to communication clutters to general inflation and customers’ annoyance of being so often contacted for offers that do not relate to them, several factors are making it…
A customer relationship management (CRM) team can help improve a retailer’s Commercial Offers by using customer data and insights to inform product selection and placement decisions, promotions, pricing, products availability, and Customer Engagement through personalized campaigns. Here are several ways that a retail CRM team…
At a time of increasingly complex customer engagement, nothing is more important than building personas to support Retailer Marketing Strategies Customers personas are archetypical Customers whose habits and characteristics represent the behaviors of a larger group of Customers. Usually, a persona is defined by both…
The rise of CRM as a critical component to the Customer Experience is accelerating. As Customer Service in the past, the quality of retailers ‘Loyalty Programs has become one of the unavoidable criteria Customers use to evaluate their preferred shops. Looking at the financial weight…
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