At a time of increasingly complex customer engagement, nothing is more important than building personas to support Retailer Marketing Strategies Customers personas are archetypical Customers whose habits and characteristics represent the behaviors of a larger group of Customers. Usually, a persona is defined by both…
The rise of CRM as a critical component to the Customer Experience is accelerating. As Customer Service in the past, the quality of retailers ‘Loyalty Programs has become one of the unavoidable criteria Customers use to evaluate their preferred shops. Looking at the financial weight…
Have you ever run a first wave product campaign that was not successful? Most companies have However, most research shows the conversation rate of the 2nd and 3rd wave of any campaigns count more than the first. If the achieved conversion rate is not…
One can easily find CRM glossaries online, and some of them are really good. Still, we could not find a glossary that is specific to retail and that could explain the practical usage of the main components of CRM for our own growing Teams. So,…
© 2024 Hypertrade
