Change is hard for everyone, especially when circumstances increase its level of urgency. Digitalization used to be a nice to have and was already a topic discussed during Boards. Today it has become an imperative. The current pandemic we are all experiencing is only accelerating...
1. Context You did a Campaign focusing on a specific objective: it was maybe to invite shoppers whonever or seldom buy a specific type of products, or you wanted to grow overall basket, oryou wanted to invite profile customers try a new concept.Whatever the level...
The 2020 coronavirus pandemic has hit businesses hard and continues to do so. Many store owners have had to shut their businesses down for long stretches of time, and others have had to close their doors completely. As many businesses have found out – sometimes...
Since the start of the pandemic, growth has been driven from a like for like perspective instead of expansion. At the same time, Retailers are having an increased focus in rationalizing their assortments to boost Sales, Cashflow and optimize Space. In this new retail reality,...
Your business needs to have a deeper understanding of your customers if you want to remain competitive and relevant in the market. Knowing your customers’ demands will give you an idea of how to tailor your operations to be more profitable. But keeping track of...
Since our inception ins 2015, our Innovations have always been driven by suggestions from both Retailers and Manufacturers.
The quantity of data managed by Retailers’ Teams, from Merchandizing to Marketing to Store Operations or ECommerce Teams, never stops growing.These data are to be used to analyze situations, sometimes predict outcomes. Which leads to data’s most important benefit: support decision making & execution.Too Often,...
Many companies are cutting costs right now. Still, using Tech to optimize operations might be one the wisest thing to do.As Technology is becoming cheaper and easier to implement and user every day, a company deciding to advance in its Digitalization Journey will probably get...
Category Review (CR) is an opportunity to make the commercial offer better for shoppers. When the commercial offer improves, the business benefits, such as: However, the CR process does come with challenges. For one, data analysis takes time. Also, it can be hard to fit...
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