Knowledge Base
Hypertrade’s free Retail knowledge base. It is built by our consultants and all the experiences they are continuously having and the learning they can capture. It is aimed at helping retail professionals, clients, newcomers in the retail industry, students, teachers, and anyone that is interested in the fascinating world of commerce.
The objective of this website is to make knowledge available and free for as many people as possible, from simple definitions to working processes or tools tutorials.
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- CRM Experts
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- Assortment Optimization
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- Loyalty & Customer Behavior
- Operations Effectiveness
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- Sales & Performances Metrics
- Shopper Segmentation Analysis

In today’s competitive retail landscape, fostering customer loyalty is paramount to sustainable growth. While digital strategies and sophisticated CRM...

FOREWORDS in today’s fast-paced retail environment, Key Account Managers (KAMs) are at the forefront of driving growth and profitability,...

In today’s data-driven retail landscape, effectively managing your data isn’t just a good idea – it’s essential for growth,...

In today’s retail landscape, data alone is not enough. True success lies in making that data both accessible and...

Hypertrade has been at the forefront of the Retail Industry, driving Innovation and Excellence for 20 years. We are...

By strategically implementing Zero-Based Growth (ZBG), retailers can navigate the challenging economic landscape, increase profitability, and gain a competitive...