Knowledge Base
Hypertrade’s free Retail knowledge base. It is built by our consultants and all the experiences they are continuously having and the learning they can capture. It is aimed at helping retail professionals, clients, newcomers in the retail industry, students, teachers, and anyone that is interested in the fascinating world of commerce.
The objective of this website is to make knowledge available and free for as many people as possible, from simple definitions to working processes or tools tutorials.
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- Assortment Optimization
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- Sales & Performances Metrics
- Shopper Segmentation Analysis

Executive Summary Retail has long revolved around browsing and searching — two actions that define how shoppers discover and...

🛑 Stop: GenAI Isn’t Creating Decision-Makers—It’s Funding Data Tourism The Promise That’s Seducing Executives Generative AI is everywhere in boardroom...

At budget time, CEOs face a clear dilemma: meet the Board’s demand for near‑term returns or justify visionary tech...

In today’s competitive retail landscape, fostering customer loyalty is paramount to sustainable growth. While digital strategies and sophisticated CRM...

FOREWORDS in today’s fast-paced retail environment, Key Account Managers (KAMs) are at the forefront of driving growth and profitability,...

In today’s data-driven retail landscape, effectively managing your data isn’t just a good idea – it’s essential for growth,...