Knowledge Base
Hypertrade’s free Retail knowledge base. It is built by our consultants and all the experiences they are continuously having and the learning they can capture. It is aimed at helping retail professionals, clients, newcomers in the retail industry, students, teachers, and anyone that is interested in the fascinating world of commerce.
The objective of this website is to make knowledge available and free for as many people as possible, from simple definitions to working processes or tools tutorials.
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- Shopper Segmentation Analysis

Customer behavior has changed drastically over the past few months. In many markets, we’ve observed similar trends: fewer shopping...

Retail’s Path Forward: Strategic Assessment for a New Era As the world emerges from a difficult period, businesses across...

For decades, the relationship between retailers and suppliers has been challenging, despite a common goal: strengthening collaboration to improve...