Knowledge Base
Hypertrade’s free Retail knowledge base. It is built by our consultants and all the experiences they are continuously having and the learning they can capture. It is aimed at helping retail professionals, clients, newcomers in the retail industry, students, teachers, and anyone that is interested in the fascinating world of commerce.
The objective of this website is to make knowledge available and free for as many people as possible, from simple definitions to working processes or tools tutorials.
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- Shopper Segmentation Analysis

Interview with Frederic Etienbled (CEO of Hypertrade) and Peter Jozefiak (Managing Director of Comosoft) Introduction In this insightful interview,...

The retail landscape is undergoing a seismic shift. Gone are the days of gut instinct and anecdotal evidence driving...

At first glance, a category management solution like Ariane4S (A4S for our fans) could look like a simple BI...

Trajectory 1. Looking back at your previous experiences, how have they shaped your approach to retail and leadership? Over...

The retail landscape has undergone a dramatic shift. Traditionally, suppliers relied on point-of-sale (POS) data purchased from individual...

In today’s competitive retail landscape, customer experience is no longer a nice-to-have, it’s a necessity. A recent research by...