Knowledge Base
Hypertrade’s free Retail knowledge base. It is built by our consultants and all the experiences they are continuously having and the learning they can capture. It is aimed at helping retail professionals, clients, newcomers in the retail industry, students, teachers, and anyone that is interested in the fascinating world of commerce.
The objective of this website is to make knowledge available and free for as many people as possible, from simple definitions to working processes or tools tutorials.
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The objective of Category Management is to ensure each Category’s performance is maximized to its full potential. Ideally, each…
Why Revisiting JBP is important? We are in a challenging economic situation where cumulative trends are creating tension for…
For more than a year now, Assortment Rationalization has become a priority for many retailers. The frequent change of…
The discussion was organized by Chutipong Benjasatkul, the CEO of Italent, on 23 November 2022 in Bangkok.Below are the…
At a time of increasingly complex customer engagement, nothing is more important than building personas to support Retailer Marketing…
Shopper Insights must be integrated into each Category, Brand or Sales Strategies: they are just critical for every Teams.…
