Promotion Diagnostic
Hypertrade · Decisions. Not Dashboards.
Where does your promotion actually sit?
Most retailers believe they are running profitable promotions. The P&L says otherwise. Score your operation across five dimensions and get an honest diagnosis of where your promotional spend is leaking — and where it should be doubling down.
~68%
of promos with negative true net ROI
4×
faster planning with structured PDC
>70%
promo hit rate, structured vs. unstructured
Click or drag each track to score your business from 1 (fully reactive) to 5 (intelligence-led). Your promotion diagnosis updates instantly.
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Overall score / 5
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Promo archetype
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Est. budget leakage
Dimension profile
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Score all five dimensions above to generate your strategic diagnosis.
Unstructured promo management
Intelligence-led PDC
The promotional illusion. Unstructured promotion management produces comfortable-looking weekly revenue numbers — gross uplift is visible, supplier co-funding recovers the discount cost on paper, and the Monday morning meeting reports a positive result. Strip out the cannibalisation between promoted and non-promoted SKUs, the OOS sales lost during peak demand, the reach that hit lapsed deal-seekers rather than loyal basket-builders, and the budget committed to STOP-category promotions that should have been reallocated — and the true net ROI of the average promotion portfolio is consistently below 1.0. The damage compounds silently across every planning cycle until a competitor with structured decision logic begins capturing the shoppers you are training to cherry-pick deals rather than shop the full basket.
Three structural phases, in the correct sequence. Each builds on the one before. The scoring engine is ready in weeks — the organisational alignment to act on its outputs is where most retailers stall.
The honest caveat. These three phases are not technology decisions — they are commercial governance decisions. The PDC scoring engine can be configured and producing candidate lists in weeks. Getting buyers, category managers, and marketing to work from the same scored candidate list — rather than three competing spreadsheets and a supplier-driven shortlist — takes 6–12 months of process change running in parallel. The system will surface the right decisions from day one. Whether the organisation acts on them consistently is the variable that determines the ROI.
Two starting points — calibrated to where most retailers actually are, not where the theory says they should be.
Option A — recommended first step
Live demo on your data
We run Ariane's Promotion Decision Centre on your own transaction data and show you exactly what your team should be deciding — REPEAT, FIX & SCALE, RETEST, or STOP — on every active promotion. Your categories. Your SKUs. Your P&L numbers. Not a generic walkthrough.
45 minutes · No commitment · No setup required
Book the demo →Option B — diagnostic session
Map your promo maturity
A structured conversation using the five-dimension framework to map where your promotion operation sits today, identify the largest budget leakage points, and build a realistic transition roadmap for your specific category mix, planning calendar, and market context.
For CEOs, CCOs, and Category Directors · hypertrade.ai
Request a diagnostic →What Hypertrade brings to the transition
1
Ariane RDS — the Promotion Decision Centre. Scores every active and candidate promotion weekly across Result Quality and Execution Quality. Surfaces REPEAT, FIX & SCALE, RETEST, and STOP decisions with financial value attached to each. When a decision is approved, the execution brief flows to Supply Chain and Operations automatically — no rebriefing, no lost handoffs.
2
30 years of retail domain expertise encoded into the system — built by a team that operated promotion planning at scale across Southeast Asia, the Middle East, and Africa. The scoring thresholds and gate logic reflect real operating environments, not textbook benchmarks.
3
Deployed across 15+ markets in high-SKU, high-velocity, multi-format retail environments — the operational complexity that characterises modern emerging market grocery, where promotion calendars run 40–60 weeks per year with 100+ active SKUs per category cycle.
4
Founded by a former Carrefour executive. We understand the Monday morning meeting problem from the inside. The decision logic in Ariane is the system we wished existed when managing promotional P&L at scale — and the one that would have changed the commercial outcomes we saw firsthand.
