Range Diagnostic
Ariane Retail Decision System · Decisions. Not Dashboards.
Where does your range actually sit?
Most retailers believe they are managing range commercially. The data says otherwise. Score your operation across five dimensions and get an honest diagnosis of where your assortment logic is costing you margin.
~71%
of retailers managing range reactively
0.1–0.2%
gross margin recovered, Phase 1
0.4–0.6%
gross margin recovered, full deployment
Click or drag each track to score your business from 1 (fully reactive) to 5 (intelligence-led). Your range diagnosis updates instantly.
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Overall score / 5
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Range archetype
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Est. margin gap
Dimension profile
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Score all five dimensions above to generate your strategic diagnosis.
Reactive range management
Intelligence-led RDC
The structural illusion. Reactive range management produces comfortable-looking metrics: high rate-of-sale on the top 20% of SKUs, a growing new product pipeline, and supplier-funded ranging reviews. Strip out the cannibalisation within categories, the demand not captured due to coverage gaps, and the NPI laggards that displaced productive SKUs — and the true margin cost of unstructured range decisions is consistently 0.3–0.5% of gross margin per year. It does not appear on a dashboard until a competitor with structured decision logic starts capturing the trips you are missing.
Three structural phases, in the correct sequence. Each builds on the one before. The data science is the easy part — the organisational alignment is where most retailers stall.
The honest caveat. These three phases are not technology decisions — they are commercial decisions. The scoring engine can be configured in weeks. Getting category teams, CRM analysts, and commercial directors to share KPIs and a common decision logic takes 6–12 months of change management running in parallel. Plan for both simultaneously, or the Range Decision Centre will generate recommendations that never get actioned while the review calendar continues as before.
Two starting points — calibrated to where most businesses actually are, not where the theory says they should be.
Option A — recommended first step
Live demo on your data
We run Ariane's Range Decision Centre on your own transaction data and show you exactly what your category team should be deciding — and what each decision is worth. Your categories. Your SKUs. Your numbers. Not a generic walkthrough.
45 minutes · No commitment · No setup required
Book the demo →Option B — diagnostic session
Map your range maturity
A structured conversation using the five-dimension framework to map where your range operation sits today, identify the largest commercial gaps, and build a realistic transition roadmap for your specific context, category mix, and market.
For CEOs, CCOs, and Category Directors · Ariane Retail Decision System
Request a diagnostic →What Ariane Retail Decision System brings to the transition
1
Ariane RDS — the Range Decision Centre. Connects transaction data and loyalty intelligence to commercial range decisions across assortment, NPI governance, localisation, and deletion logic. Financial value attached to every recommended action. When a decision is approved, the execution brief is generated automatically.
2
30 years of retail domain expertise encoded into the system — built by a team that operated category management at scale across Southeast Asia, the Middle East, and Africa, not observed from a consulting brief.
3
Deployed across 15+ markets in high-SKU, multi-format, high-velocity retail environments — the operational complexity that characterises modern emerging market grocery and general merchandise.
4
Founded by a former Carrefour executive. We understand the range paradox from the inside. The decision logic in Ariane is the system we wished existed when managing assortment at scale — and the one that would have changed the commercial outcomes we saw firsthand.
