The last time a new generation came into play in the retail world, a lot had to change to accommodate to Millennials’ needs. The change wasn’t easy but it came together. Now, the Gen Z are shaking up the market, which means a new wave of change is required.
Gen Z ages can be defined as an overall cohort as 7 to 21year-olds. But for the sake of the world of retail, this article will be focusing on the individuals, within that group, with purchasing power.
Overall, Gen Z have always lived in the internet world and don’t know one without. So their shopping preferences will naturally be located there. Apart from this no-brainer, there are a few things Retailers should know in order attract and seduce Gen Z.
