
Are all your business rules clearly defined? A Foundation for Digitalization Journeys Since the end of the pandemic, Artificial...
Discover the latest updates, insights, and trends in the Retail & Brand industry with our recent posts and news.

Are all your business rules clearly defined? A Foundation for Digitalization Journeys Since the end of the pandemic, Artificial...

Being aware of data and its importance in both your decision-making processes and your collaborative approaches, you have decided...

Customer relationship management (CRM) is a strategic approach to managing customer interactions and data throughout the customer lifecycle. It...

Implementing category management in a retail setting involves several key steps. These steps need to be carefully planned and...

Retail CRM (Customer Relationship Management) is a technology that retailers use to understand, segment, and engage Customers throughout their...

Why do we need the Brand Analysis Brand analysis is the process of studying a brand and its performance...

From an increase of customers acquisition costs over 60% in the last five years (source: Digital Information World) to...

Is your ERP limiting your Segmentation? Bypass it! From the very beginning, the products a Retailer offers to its...

A customer relationship management (CRM) team can help improve a retailer’s Commercial Offers by using customer data and insights...

The objective of Category Management is to ensure each Category’s performance is maximized to its full potential. Ideally, each...
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