Promotion plays a vital role in the Retail business due to the high competition among the brands and Retail Stores. While the dramatic cost increases influence the business to spend more time on the promotion evaluation. In this article, we would like to introduce the…
That help save 100’s of working hours and win Shoppers’ hearts Time and automation…the 2 resources that are often lacking in many retail organizations and that prevent teams to do as much as they wished to delight their shoppers. In this paper, we look…
Technology progresses and the necessity of keeping the business and Teams up to date require more and more decisions linked to Technology and tools. Decision maker shave to face the tough challenges of selecting whether it’s better to invest internally and have the company develop…
Why do we need the Category Performance Analysis? Category performance analysis is the process of reviewing and analyzing a specific product category to understand its performance and identify opportunities for improvement. Here are a few reasons why category reviews are important: Overall, category review…
How Analyzing Sales Drops Can Uncover Key Pain Points In the fiercely competitive retail market, every player is compelled to undertake numerous activities, some of which yield positive results while others do not. Conducting regular category or brand review analyses is a standard practice for…
In a recent article, Randy Bean was sharing on HBR that while investments in digitalization were poised to continue, most companies that invested (in a survey across Fortune 1000 companies) were harvesting very little of the expected results. Randy then shares 4 main recommendations for…
Are all your business rules clearly defined? A Foundation for Digitalization Journeys Since the end of the pandemic, Artificial Intelligence (AI) and Machine Leaning (ML) are on everyone’s mouth. With our retailer’s client, assortment management, promotion, pricing, and CRM are among the most popular requests…
Being aware of data and its importance in both your decision-making processes and your collaborative approaches, you have decided to equip your Teams with the right tool. For each point, we have associated the most common related risks. The weighting of these risks depends on…
Implementing category management in a retail setting involves several key steps. These steps need to be carefully planned and will help retailers to effectively analyze and organize their product & promotion offerings, optimize their operations and resources, and stay ahead of market trends. Here are…
Why do we need the Brand Analysis Brand analysis is the process of studying a brand and its performance in the market. It is an important tool for businesses to use to understand the strengths and weaknesses of their brand and identify opportunities for improvement.…
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