In today’s dynamic retail landscape, both omnichannel and multichannel strategies are frequently used to reach customers. However, despite their growing popularity, confusion often surrounds the subtle but crucial differences between these two approaches. This article aims to demystify these concepts, exploring their core principles and...
I. Identify and Analyze Current Workflows II. Evaluate Automation Opportunities III. Implement and Integrate Automation IV. Monitor & Optimize Additional Tips V. Data Management: VII. Implementation and Maintenance Additional Resources Step By Step Promotion Planning Promotion Intensity Share Of Voice Promotion Basket Wallet Share Video...
In our previous piece, we explored the fascinating concept of category roles – how they shape the narrative of your store, both online and offline. We saw how assigning roles like “Destination”, “Traffic Driver”, or “Convenience” helps you curate a compelling customer experience. But the...
Imagine walking down a retail aisle. Each neatly arranged category whispers a story, vying for your attention and influencing your buying decisions. The vibrant produce screams freshness and health, while the sleek gadget section murmurs promises of innovation and convenience. These whispers? They’re category roles,...
Optimize Your Brand’s Range Manufacturers often miss growth opportunities with their retailer through this one factor: Their Brand’s Range.Shelf space has always been considered a key driver of sales and brand awareness – at least against competing brands. However,… With major Shopper behavior changes during...
The Paradigm Shift: Microservices Architecture and the Rise of B2B Software Marketplaces – How can it make Retail Players life easier? There is no perfect software solution. There will always be one or several missing functionalities or features. Because of costs, data governance, internal tech...
Data Collaboration is a term used when a retailer exchanges its data (most often POS, sometimes Loyalty and Web) with a vendor against financial retribution. It is now an established practice. Beyond additional income, are you maximizing its ROI through noticeable increased sales growth? If...
Unlocking Retail Supplier Potential and Retailer Success through Data Freedom In today’s data-driven world, information has become a valuable asset for businesses across various industries. In the retail sector, retailers amass vast amounts of data, including sales figures, customer behavior, and market trends, to optimize...
Promotion plays a vital role in the Retail business due to the high competition among the brands and Retail Stores. While the dramatic cost increases influence the business to spend more time on the promotion evaluation. In this article, we would like to introduce the...
That help save 100’s of working hours and win Shoppers’ hearts Time and automation…the 2 resources that are often lacking in many retail organizations and that prevent teams to do as much as they wished to delight their shoppers. In this paper, we look...
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