Technology progresses and the necessity of keeping the business and Teams up to date require more and more decisions linked to Technology and tools. Decision maker shave to face the tough challenges of selecting whether it’s better to invest internally and have the company develop...
Why do we need the Category Performance Analysis? Category performance analysis is the process of reviewing and analyzing a specific product category to understand its performance and identify opportunities for improvement. Here are a few reasons why category reviews are important: Overall, category review...
How Analyzing Sales Drops Can Uncover Key Pain Points In the fiercely competitive retail market, every player is compelled to undertake numerous activities, some of which yield positive results while others do not. Conducting regular category or brand review analyses is a standard practice for...
In a recent article, Randy Bean was sharing on HBR that while investments in digitalization were poised to continue, most companies that invested (in a survey across Fortune 1000 companies) were harvesting very little of the expected results. Randy then shares 4 main recommendations for...
Are all your business rules clearly defined? A Foundation for Digitalization Journeys Since the end of the pandemic, Artificial Intelligence (AI) and Machine Leaning (ML) are on everyone’s mouth. With our retailer’s client, assortment management, promotion, pricing, and CRM are among the most popular requests...
Being aware of data and its importance in both your decision-making processes and your collaborative approaches, you have decided to equip your Teams with the right tool. For each point, we have associated the most common related risks. The weighting of these risks depends on...
Implementing category management in a retail setting involves several key steps. These steps need to be carefully planned and will help retailers to effectively analyze and organize their product & promotion offerings, optimize their operations and resources, and stay ahead of market trends. Here are...
Why do we need the Brand Analysis Brand analysis is the process of studying a brand and its performance in the market. It is an important tool for businesses to use to understand the strengths and weaknesses of their brand and identify opportunities for improvement....
Is your ERP limiting your Segmentation? Bypass it! From the very beginning, the products a Retailer offers to its customers are classified based on its Merchandise hierarchy, also called structure or product hierarchy. The Merchandise hierarchy enables Retailers to organize their products into different categories...
The objective of Category Management is to ensure each Category’s performance is maximized to its full potential. Ideally, each category is assigned a specific role. Each role will determine how the range, pricing, distribution, display and promotions will be managed through different strategies and tactics....
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