Knowledge Base
Hypertrade’s free Retail knowledge base. It is built by our consultants and all the experiences they are continuously having and the learning they can capture. It is aimed at helping retail professionals, clients, newcomers in the retail industry, students, teachers, and anyone that is interested in the fascinating world of commerce.
The objective of this website is to make knowledge available and free for as many people as possible, from simple definitions to working processes or tools tutorials.
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- Shopper Segmentation Analysis

1. Context You did a Campaign focusing on a specific objective: it was maybe to invite shoppers whonever or...

The 2020 coronavirus pandemic has hit businesses hard and continues to do so. Many store owners have had to...


Since the start of the pandemic, growth has been driven from a like for like perspective instead of expansion....

Your business needs to have a deeper understanding of your customers if you want to remain competitive and relevant...

One can easily find CRM glossaries online, and some of them are really good. Still, we could not find...