Knowledge Base
Hypertrade’s free Retail knowledge base. It is built by our consultants and all the experiences they are continuously having and the learning they can capture. It is aimed at helping retail professionals, clients, newcomers in the retail industry, students, teachers, and anyone that is interested in the fascinating world of commerce.
The objective of this website is to make knowledge available and free for as many people as possible, from simple definitions to working processes or tools tutorials.
- All Post
- CRM Experts
- Knowledge Base
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- Retail Experts
- Videos
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- Assortment Optimization
- Category Management
- Loyalty & Customer Behavior
- Operations Effectiveness
- Promotions & Pricing
- Sales & Performances Metrics
- Shopper Segmentation Analysis

After a period with extremely high volumes, several activities will be in the “Pause” mode. How difficult this period...

We are thrilled to announce that HPT Ariane has taken a minority share in Hypertrade consulting. Both companies have...

Change is hard for everyone, especially when circumstances increase its level of urgency. Digitalization used to be a nice...

1. Context You did a Campaign focusing on a specific objective: it was maybe to invite shoppers whonever or...

The 2020 coronavirus pandemic has hit businesses hard and continues to do so. Many store owners have had to...
