Knowledge Base
Hypertrade’s free Retail knowledge base. It is built by our consultants and all the experiences they are continuously having and the learning they can capture. It is aimed at helping retail professionals, clients, newcomers in the retail industry, students, teachers, and anyone that is interested in the fascinating world of commerce.
The objective of this website is to make knowledge available and free for as many people as possible, from simple definitions to working processes or tools tutorials.
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- CRM Experts
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- Assortment Optimization
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- Loyalty & Customer Behavior
- Operations Effectiveness
- Promotions & Pricing
- Sales & Performances Metrics
- Shopper Segmentation Analysis

Since the start of the pandemic, growth has been driven from a like for like perspective instead of expansion....

Your business needs to have a deeper understanding of your customers if you want to remain competitive and relevant...

One can easily find CRM glossaries online, and some of them are really good. Still, we could not find...

Since our inception ins 2015, our Innovations have always been driven by suggestions from both Retailers and Manufacturers.

The quantity of data managed by Retailers’ Teams, from Merchandizing to Marketing to Store Operations or ECommerce Teams, never...

Many companies are cutting costs right now. Still, using Tech to optimize operations might be one the wisest thing...