Knowledge Base
Hypertrade’s free Retail knowledge base. It is built by our consultants and all the experiences they are continuously having and the learning they can capture. It is aimed at helping retail professionals, clients, newcomers in the retail industry, students, teachers, and anyone that is interested in the fascinating world of commerce.
The objective of this website is to make knowledge available and free for as many people as possible, from simple definitions to working processes or tools tutorials.
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- CRM Experts
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- Assortment Optimization
- Category Management
- Loyalty & Customer Behavior
- Operations Effectiveness
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- Sales & Performances Metrics
- Shopper Segmentation Analysis

At first glance, a category management solution like Ariane4S (A4S for our fans) could look like a simple BI...

Trajectory 1. Looking back at your previous experiences, how have they shaped your approach to retail and leadership? Over...
The retail landscape has undergone a dramatic shift. Traditionally, suppliers relied on point-of-sale (POS) data purchased from individual...

In today’s competitive retail landscape, customer experience is no longer a nice-to-have, it’s a necessity. A recent research by...

General Career Trajectory Along the way, I have come across competent and caring people who have shown me the...

In today’s dynamic retail landscape, both omnichannel and multichannel strategies are frequently used to reach customers. However, despite their...

