Knowledge Base
Hypertrade’s free Retail knowledge base. It is built by our consultants and all the experiences they are continuously having and the learning they can capture. It is aimed at helping retail professionals, clients, newcomers in the retail industry, students, teachers, and anyone that is interested in the fascinating world of commerce.
The objective of this website is to make knowledge available and free for as many people as possible, from simple definitions to working processes or tools tutorials.
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- CRM Experts
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- Assortment Optimization
- Category Management
- Loyalty & Customer Behavior
- Operations Effectiveness
- Promotions & Pricing
- Sales & Performances Metrics
- Shopper Segmentation Analysis

Imagine walking down a retail aisle. Each neatly arranged category whispers a story, vying for your attention and influencing...

Are You Setting Up Data-Driven Category Management in 2024? The challenges faced by retail players during the last 3...

Comosoft, a leading provider of promotion workflow automation solutions, has announced its strategic partnership with Hypertrade, a renowned expert...

Optimize Your Brand’s Range Manufacturers often miss growth opportunities with their retailer through this one factor: Their Brand’s Range.Shelf...

Constant customer behaviors changes can make it quite challenging for marketers to constantly adapt their commercial offering. Still, thanks...

The Paradigm Shift: Microservices Architecture and the Rise of B2B Software Marketplaces – How can it make Retail Players...