February 8, 2023
Customer relationship management (CRM) is a strategic approach to managing customer interactions and data throughout the customer lifecycle. It…
Discover the latest updates, insights, and trends in the Retail & Brand industry with our recent posts and news.
Customer relationship management (CRM) is a strategic approach to managing customer interactions and data throughout the customer lifecycle. It…
Implementing category management in a retail setting involves several key steps. These steps need to be carefully planned and…
Retail CRM (Customer Relationship Management) is a technology that retailers use to understand, segment, and engage Customers throughout their…
Why do we need the Brand Analysis Brand analysis is the process of studying a brand and its performance…
From an increase of customers acquisition costs over 60% in the last five years (source: Digital Information World) to…
Is your ERP limiting your Segmentation? Bypass it! From the very beginning, the products a Retailer offers to its…
A customer relationship management (CRM) team can help improve a retailer’s Commercial Offers by using customer data and insights…
The objective of Category Management is to ensure each Category’s performance is maximized to its full potential. Ideally, each…
Why Revisiting JBP is important? We are in a challenging economic situation where cumulative trends are creating tension for…
For more than a year now, Assortment Rationalization has become a priority for many retailers. The frequent change of…
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