Knowledge Base
Hypertrade’s free Retail knowledge base. It is built by our consultants and all the experiences they are continuously having and the learning they can capture. It is aimed at helping retail professionals, clients, newcomers in the retail industry, students, teachers, and anyone that is interested in the fascinating world of commerce.
The objective of this website is to make knowledge available and free for as many people as possible, from simple definitions to working processes or tools tutorials.
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Retail CRM (Customer Relationship Management) is a technology that retailers use to understand, segment, and engage Customers throughout their…
Why do we need the Brand Analysis Brand analysis is the process of studying a brand and its performance…
From an increase of customers acquisition costs over 60% in the last five years (source: Digital Information World) to…
Is your ERP limiting your Segmentation? Bypass it! From the very beginning, the products a Retailer offers to its…
A customer relationship management (CRM) team can help improve a retailer’s Commercial Offers by using customer data and insights…
The objective of Category Management is to ensure each Category’s performance is maximized to its full potential. Ideally, each…
