Like never before with built-in segmentation tools & segment profiling
With Ulys's AI-Powered Insights
With Customer Segmentation based on any purchase behavior and automated campaign management
With personalized recommendations through Next Best Offer
Unleash the Power of Deep Customer Insights with Ulys’s Integrated Reporting
Customer segmentation is the process of dividing your customer base into distinct groups with similar characteristics and behaviors. This is crucial because one-size-fits-all marketing doesn’t work.
From Tactical Segmentation (only 1 shopping behavior) to Strategic segmentation, including industry standards like Customer Switch to never buy, quickly unlock hidden patterns and personalize your offer at scale. Our AI driven engine let’s you segment your customers in minutes.
We go beyond basic demographics to reveal:
Discover how much each segment spends across different categories. This unveils their spending habits and potential value.
Identify the common items each segment purchases within a category. This allows you to tailor product recommendations and promotions.
Gain a holistic view by comparing segments side-by-side. See how their spending habits, preferred items, and overall value differ.
Unprecedented Depth of Analysis
ULYS’s calculates the margin of every single transaction, providing unparalleled granularity in your profitability analysis.
We don’t just present data in silos. Our solution seamlessly links buying patterns, sales figures, promotions, stores, channels, individual stores, and even specific SKUs (stock keeping units). This interconnected view empowers you to understand the complete customer journey and optimize every touchpoint.
Targeted Campaigns Made Easy
Leveraging machine learning, Ulys pinpoints the perfect products for each segment, maximizing either basket value or product discovery.
Create targeted campaigns for specific segments with a single action, or set up automated campaigns that trigger based on real-time shopper behavior changes identified by our AI engine.
Seamlessly integrate your campaigns with any communication platform you use, be it web, app, email, or SMS. Hypertrade ensures your message reaches the right customer, on the right channel.
© 2024 Hypertrade
