The last time a new generation came into play in the retail world, a lot had to change to accommodate to Millennials’ needs. The change wasn’t easy but it came together. Now, the Gen Z are shaking up the market, which means a new wave...
Not so long ago, Category Captainship (the opportunity for a manufacturer to drive a retailer’s category) was a costly activity reserved to the happy few. Because of the resources it required on both sides, very few manufacturers were able to undertake them, and even few...
For months, the world has unfortunately been experiencing an accumulation of unprecedented and simultaneous social, environmental, economical and human challenges. For retail players, and maybe even more for medium size and local players in developing markets, current concerns on top of the agenda today are...
Since our inception ins 2015, our Innovations have always been driven by suggestions from both Retailers and Manufacturers.We have been developing almost all suggestions so far, and they have proved very valuable for the all parties.Looking a few years back, all these innovations have focused...
After a period with extremely high volumes, several activities will be in the “Pause” mode. How difficult this period might be, the preparation of the post pandemic era might be the opportunity to sharpen some fundamentals, shift Teams’ mindset from survival to revival…and get ready...
We are thrilled to announce that HPT Ariane has taken a minority share in Hypertrade consulting. Both companies have been collaborating since 2015 and this strategic move will enable Retail Customers – Retailers and their Suppliers – to have access to all in 1 solutions...
Change is hard for everyone, especially when circumstances increase its level of urgency. Digitalization used to be a nice to have and was already a topic discussed during Boards. Today it has become an imperative. The current pandemic we are all experiencing is only accelerating...
1. Context You did a Campaign focusing on a specific objective: it was maybe to invite shoppers whonever or seldom buy a specific type of products, or you wanted to grow overall basket, oryou wanted to invite profile customers try a new concept.Whatever the level...
The 2020 coronavirus pandemic has hit businesses hard and continues to do so. Many store owners have had to shut their businesses down for long stretches of time, and others have had to close their doors completely. As many businesses have found out – sometimes...
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