The discussion was organized by Chutipong Benjasatkul, the CEO of Italent, on 23 November 2022 in Bangkok.Below are the questions and answers that were addressed during the discussion. Frederic Etienbled, CEO of Hypertrade, was the guest of Chutipong. Question 1: What did you see change...
Shopper Insights must be integrated into each Category, Brand or Sales Strategies: they are just critical for every Teams. In this blog, we provide a simple and practical approach to understand these insights, decode their meaning and translate them into practical actions. A must-know for...
About Retail Blinks Retail Blinks is a series of short, simple and practical insights and guidelines for retailers and manufacturers on how to improve business performances with data. How to Create a Winning Customer Segment Many countries are sadly in a dire situation.Bringing back shoppers...
About Retail Blinks Retail Blinks is a series of short, simple and practical insights and guidelines for retailers and manufacturers on how to improve business performances with data. Driving Effective Promotions is a difficult task And it can be quickly conflictual. Our “3 Layers Approach”...
The last time a new generation came into play in the retail world, a lot had to change to accommodate to Millennials’ needs. The change wasn’t easy but it came together. Now, the Gen Z are shaking up the market, which means a new wave...
Not so long ago, Category Captainship (the opportunity for a manufacturer to drive a retailer’s category) was a costly activity reserved to the happy few. Because of the resources it required on both sides, very few manufacturers were able to undertake them, and even few...
For months, the world has unfortunately been experiencing an accumulation of unprecedented and simultaneous social, environmental, economical and human challenges. For retail players, and maybe even more for medium size and local players in developing markets, current concerns on top of the agenda today are...
Since our inception ins 2015, our Innovations have always been driven by suggestions from both Retailers and Manufacturers.We have been developing almost all suggestions so far, and they have proved very valuable for the all parties.Looking a few years back, all these innovations have focused...
After a period with extremely high volumes, several activities will be in the “Pause” mode. How difficult this period might be, the preparation of the post pandemic era might be the opportunity to sharpen some fundamentals, shift Teams’ mindset from survival to revival…and get ready...
We are thrilled to announce that HPT Ariane has taken a minority share in Hypertrade consulting. Both companies have been collaborating since 2015 and this strategic move will enable Retail Customers – Retailers and their Suppliers – to have access to all in 1 solutions...
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