Why do we need the Brand Analysis Brand analysis is the process of studying a brand and its performance in the market. It is an important tool for businesses to use to understand the strengths and weaknesses of their brand and identify opportunities for improvement....
Is your ERP limiting your Segmentation? Bypass it! From the very beginning, the products a Retailer offers to its customers are classified based on its Merchandise hierarchy, also called structure or product hierarchy. The Merchandise hierarchy enables Retailers to organize their products into different categories...
The objective of Category Management is to ensure each Category’s performance is maximized to its full potential. Ideally, each category is assigned a specific role. Each role will determine how the range, pricing, distribution, display and promotions will be managed through different strategies and tactics....
Why Revisiting JBP is important? We are in a challenging economic situation where cumulative trends are creating tension for both retailers and their suppliers: Besides, a few new business drivers have changed during the last years, challenging the existing business models: In such a context,...
For more than a year now, Assortment Rationalization has become a priority for many retailers. The frequent change of customer behaviors and the fear of a recession looming are being translated in a noticeable decrease in spending. This decrease in spending can be measured by...
The discussion was organized by Chutipong Benjasatkul, the CEO of Italent, on 23 November 2022 in Bangkok.Below are the questions and answers that were addressed during the discussion. Frederic Etienbled, CEO of Hypertrade, was the guest of Chutipong. Question 1: What did you see change...
Shopper Insights must be integrated into each Category, Brand or Sales Strategies: they are just critical for every Teams. In this blog, we provide a simple and practical approach to understand these insights, decode their meaning and translate them into practical actions. A must-know for...
About Retail Blinks Retail Blinks is a series of short, simple and practical insights and guidelines for retailers and manufacturers on how to improve business performances with data. How to Create a Winning Customer Segment Many countries are sadly in a dire situation.Bringing back shoppers...
About Retail Blinks Retail Blinks is a series of short, simple and practical insights and guidelines for retailers and manufacturers on how to improve business performances with data. Driving Effective Promotions is a difficult task And it can be quickly conflictual. Our “3 Layers Approach”...
The last time a new generation came into play in the retail world, a lot had to change to accommodate to Millennials’ needs. The change wasn’t easy but it came together. Now, the Gen Z are shaking up the market, which means a new wave...
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